University Institute of Management
RDVV Jabalpur

SEMESTER IV
 COMPULSORY PAPER : STRATEGIC MANAGEMENT 
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MS-221 STRATEGIC MANAGEMENT
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Course Objective:- 

The main aim of this course is how a corporate body will plan & adjust for future achievement systematically.

Case Studies are to be dealt under each these topics.

Unit 1

> Business policy
> Conceptual and foundation in Business policy.
> Strategic Management , process, Moders, Types.
> Corporate strategy-mission & objectives -SWOT.
> Strategic Planning -Programming, Implementation,
> Evaluation & Control.

Unit 2

> Environmental Scan & SWOT analysis in detail.
> GE ,BCG  Mngt. grid ,Strategic Mngt. Matrix.
> Management of change.
> Financial strategy in primacy.
> Manpower strategy-training, task group concept.

Unit 3

> Strategic alternative.
> strategic choice.
>Structure impimatation 

Unit 4

> Behavior implementation
> Function implementation
> International marketing strategy Brad com treaty, idea, product & technology lifecycle strategy)

Unit 5

> Corporate ethos
> Corporate planning 
> Corporate culture
> Corporate ethics
> Evolution & Control

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