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SEMESTER IV |
MS 228 INTERNATIONAL MARKETING
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Course objective:-
To present the consolidate view of today's global marketing system. this will cover picture of today's core marketing issue which apply in the market international
horizons.
Unit 1 introduction to international marketing
>identification of foreign markets
>international market planning.
>mode of entry in international market
>marketing mix decision
Unit 2 international marketing environment
>overview of world economic system
>world trading system
>international political situation
>rationalization
>cross cultural system
Unit 3 global marketing strategy
>global market segmentation
>global targeting
>global product positioning system
>value systems
>global strategic partnership
>product life cycle
>brief description on global marketing mix system
Unit 4 core issue in international marketing
>transfer pricing
>state trading and export documentation and procedure
>development of multinational corporation
MS 229~ RURAL AND INDUSTRIAL MARKETING
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Course objective:-
The purpose of this course is to develop an understanding omoung the students about various concepts of industrial marketing which are helpful in developing sound marketing policies for industrial goods.
Unit 1
>the industrial marketing system
>industrial marketing concept
>product characteristics
>buying motives of institutional customs
Unit 2
>industrial buying system and purchasing system
>value analysis
>vendor analysis
Unit 3
>industrial market segmentation
>targeting and positioning of industrial products
>service components
>personal selling situations
>profile of rural market
>consumption pattern in rural areas
>rural segenmation and targets
Unit 4
>promotional component of rural market
>rural distribution system
>measurement of advance effectiveness in rural marketing
>special publicity reference to the rural marketing system
MS 230 SERVICE MARKETING
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Course objective:-
The objective of the course is to develop an understanding of services and service marketing with emphasis on various aspects of service marketing which makes it deferent from goods marketing.
Unit 1
>concept of services and importance
>reasons for growth of service sector
>characterctics of services, classification of services
>role of service sector in india economy
Unit 2
>strategic for service marketing
>molecular modal and client centered marketing
>gronross service marketing modaal- internal, externnal and interactive marketing.
>segmenting, targeting and positioning various services
Unit 3
>promotion-concept for services
>adverting
>sales promotion and personal selling in service industry
>people-importance of people in service marketing
>role of various people involved
>physical evedance concept of physial evedance, importance, type of physical evedance in various services.
>process concept, type of process, role of process in various services.
Unit 4
>service quality- concept of service quality
>gronross modal of service quality, conceptual modal of service quality
>marketing of services -challenges in india
>product in services, increase productivity
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