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II SEMESTER ************************************************************************************** |
MS 121- Personnel Management
MS 122- Financial Management&Control
MS 123- Marketing Management
MS 124- Production and Material Management
MS 125 -Information System
MS 126 -Business Research and Application
MS 127 -Communication Skills
MS 128 -Organisation Behavior 2
MS122- FINANCIAL MANAGEMENT & CONTROL
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COURSE OBJECTIVE:-
The objective of this course is to develop a conceptual framework of finance function and to acquaint the participants with the tools technique and process of financial management for making financial decisions
Case Studies are to be dealt under each these topics .
UNIT1:-
> Nature and Concept Of Finance function
> Objective of Financial management
> Profitability vs. Wealth maximization
> Financial Planning and Financial Forecasting
> Long-term and Short term Finances - sources,
agencies and instruments
UNIT2:-
> Fund Flow and cash flow analysis
> Generation of Funds & Cash preparation and analysis of Funding and cash flow statements
UNIT 3:-
> Working Capital management
> Concepts and techniques of Forecasting Working Capital
> Sources of Working Capital
> Cost of working capital
> Cost of capital
> Capital structure
> Determination of capital structure for additional Finance
> Return on Capital Employed.
UNIT 4:-
> Capital Budgeting
> Definition of Capital expenditure
> Planning phases of capital expenditure
> Nature of risk
> Techniques of handling risk
> Decision trees for sequential investment decisions
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MS123 MARKETING MANAGEMENT
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COURSE OBJECTIVE:- To present general operational with the importance of marketing in modern organization
Case Studies are to be dealt under each these topics .
UNIT:-1
> Introduction of the Marketing
> Role of Marketing in business organization
> Marketing Concepts and tools
> Response of marketing in change
> Building customer satisfaction value and Retention
> Market Oriented Strategic Planning
UNIT:-2
> Measuring market demand
> Scanning the market environment
> Segmentation and selection of target market
> Marketing Mix
> The components of Modern market information system
> Strategic planning dealing with the competitors.
UNIT:-3
> Product and product mix
> Product line decisions
> Product life cycle
> Pricing Strategies
> Promotion mix
> Managing market channels
> Retail Management
> Market logistics
> Positioning.
UNIT:-4
> Growth and Benefits of Direct Marketing.
> Channel for the Direct Marketing .
> Electronic Marketing
> Marketing Organization
> Marketing Implementation and Control
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MS -124 PRODUCTION AND MATERIAL MANAGEMENT
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Course Objective :-
The course aims to acquaint the students with the basic management decisions with respect to Production and effective
utilization of material in manufacturing and service
organizations.
Case Studies are to be dealt under each these topics .
Unit 1
> Introduction, nature & Scope of Production Management.
> Production as a sub system of the organization.
> Inter Relationships with other Functions.
> Role of models in production management operations strategies
Unit 2
> Forecasting.
> Designing Products services and processes.
> Production planning.
> Plant location .
> Layout planning & concepts.
Unit 3
> Job design work measurement methods analysis compensation production standards.
Unit 4
> Inventory Control -Concept and introduction.
> Organizational Planning for inventory control.
> Human factor in inventory control.
> Value analysis.
> Economic Order Quantity.
> Codification and classification warehousing waste disposal.
Unit 5
> Purchasing decisions vendor development.
> S.Q.C. Japanese manufacturing system.
> Concept of quality circles.
> TQM.
> ISO 9000.
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MS - 125 INFORMATION SYSTEMS
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Course Objective :- The course aims to acquaint the students with the importance, relevance and design of Information Systems in the
Organizational Context.
Case Studies are to be dealt under each these topics .
Unit 1 : Information Systems
> Introduction, Scope and importance of Information systems.
> Characteristics of Information systems at various organizational levels.
> The systems concept.
> Types of decisions & decision making process.
Unit 2 : System analysis And Design
> System Analysis and Design-Tools & Techniques
> Conceptual system design
* system objectives
* constraints
* information needs and sources
* alternative conceptual designs
* documentation and design report.
Unit 3 : System Design
> Detailed System Design
* aim and project management
* dominant and trade off criteria
* subsystems
* degree of automation
* input output processing
* system testing
* software hardware and tools
* documentation
* user involvement.
> Implementation, Evaluation and Maintenance of Information Systems
Unit 4 : Data Base Management System.
> FoxPro Programming.
> Mini project in FoxPro.
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MS 126 - BUSINESS RESEARCH AND APPLICATION
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Course Objective -
The objective of this paper is to equip the student with the Philosophy of research couple with the practical aspect of research. This paper will provide the insight about the various concept of research to better equip for dealing various business decision situations.
Case Studies are to be dealt under each these topics .
Unit 1
> Philosophy of research.
> Relation of Research on Business world.
> Socio culture context.
> The research design
> Interrelationship between Business research and social practice.
> Research process
Unit 2
> Process of Selecting Hypothesis.
> Hypothesis and deduction Indirection..
> Types of Data.
> Methods of Data Collection.
> Classification and tabulation of data.
> Scaling Techniques.
> Preparation of case study.
Unit 3
> Sampling and Sample Design.
> Coding of data.
> Time series (Secular Trend. Periodic fluctuation. Cyclic Movements. Irregular
variations)
> Introduction and Estimation of Business forecasting.
> ANOVA & Multivariate Analysis.
Unit 4
> Preparation of the Research report.
> Preparation of Business Proposal.
> Marketing Research and executive decision making.
> Research Tools in Financial Decision and accounting.
> Evaluation of research study.
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MS -127 C0MMUNICATION SKILLS
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Course Objective:
The primary objective of the course will be personality devlopment of the student by making thier effective communication. This course will sharpen analytical written and orel communication
skill required in business situation.
Case Studies are to be dealt under each these topics .
Unit 1
> Communication ,Definition- nature -importance to manager
> Communication theories and process symbolic interactionism Information theory , interaction theory
Transaction theory Element of communication process importance of feedback.
Unit 2
>External Barries : Psychological barriers- linguistic barriers
Mechanical barriers making communication effective
> Communication method oral Written media, non verbal communication.
Unit 3
> Oral Communication - Speeches for different occasion
> Guidelines - Listening value problem and Guidelines-
Interview type of information .
>Role plays, Presentation skills, Simulation / Mgt games
Unit 4
>Professional interview process- problem - Guidelines
>Group Discussion - purpose and problem of Guidelines
>Conference responsibility of chairman &participant
>Effective use of non verbal communication.
Unit 5
> Written communication : Written techniques and Guidelines
> Letter Written basic Principle purpose
> Type of business letters
> Handling negative ideas effectively
> Report writing, type of reports- structure of report
> Drafting of report.
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MS 128 Organization Behavior- 2
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Course objective:
There are three objective this course to explore group behavior
& Dynamics for effectiveness, to analyze & impimat the Process affecting the working to
develop and change in organization.
Case Studies are to be dealt under each these topics .
Unit 1
> Work Group - Concept of Group, Type of Group
> Why do People join Group, Stages of Group development
> How do Group make decision- Advantage and disadvantages
> Group process, Group Task, Group Cohesiveness, Trasactional Analysis
Unit 2
> Employees Stress- The 20th Century Disease, Power and Politics, Counselling Montoring, information Organisation
Characteristics ,Nature , Advantage and disadvantages
> Function of information Group Managerial Grip, Organisation
Culture and Climate .
Unit 3
>Morale - What is Morale ,Importance of Morale ,Appraisal of employees morale .
> Morale and Productivity , Factor contributing as high morale, Suggestion to Promote morale
> Job satisfaction- What is job satisfaction , Factors Related to job satisfaction, Relation between Job satisfaction &
productivity. advantage of job satisfaction.
> Study, Relation to job satisfaction & some other Variables.
> How Satisfaction Data are Collected.
> Appraising & Using Job satisfaction Information.
> Frustration- Various Reaction of frustrated Behaviour.
Unit 4
> Leadership- Meaning Definition, Quality, Are traits Common to All Leaders?
> Importance of Leadership, Functions of Leadership, Theories of Leadership.
> Leadership style ,Motivational style, Power style, Orientation style-Suitability of the Different Style-Fielder's
Contingency Model of Leadership.
> Effective supervision-Meaning of supervision ,supervisor 7 his
Qualities, Supervisor's Role and Importance , Suggestions for Improving Supervisory Conditions Pattern of effective Supervision.
> Employee centered Supervision Employee Centered V/S Production Centered, First line
Supervision, Ineffective Supervision.
Unit 5
> Management Communication - Meaning, Importance of management Communications.
> Management Downward and Upward Communication.
> Communication in Specialized Group, Communication with Worker Families
> The Union Role in Communication
> Organization Change, Conflict Management & Organization Development.
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