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SEMESTER III |
Unit I
Introduction to set theory
Concept of calculus-differentiation & integration & their use in desion
making
Determinants & matrices-concept & application in business
Unit II
Introduction to operation research
Linear programming graphical & simplex methods
Concepts of degeneracy & duality
Post optimality analysis
Concept of shadow prices
Unit III
Transportation & assignment problem
Game theory : two person zero sum game
Mixed strategies
Unit IV
Non linear programming
Branch and bound method
GOAL programming and dynamic programming
Unit V
Network scheduling by PERT & CPM mark or analysis
Inventory management
Deterministic and probalistic model
MS 202-ADVANCED COMPUTER MANAGEMENT & LOGIC DEVELOPMENT
Course objectives: the main objective of this course is to acquaint the
students with the latest developments of Information
Technology and familiarize them with the working of
some frequently used software packages
Unit I:Programming logic development
Flowcharts
Algorithms(sorting, searching etc)
Decision trees
Decision tables
Procedural languages
Unit II:Object Oriented approach to Programming
Objects
Classes
Inheritance
OOP with C++
C++ Programming Basics (upto I/O, loops & Decisions)
Unit III:C++
Structures
Functions
Simple classes
Unit IV:Packages for Manegerial Functions
EX/TALLY
Project
SPSS
SAP
*Additional latest packages for DSS, ESS & ERP will be covered in workshops
MS206-CAPITAL MARKET SYSTEM
Course objective:The basic objective of this course is to expose the students
to the deeper side of capital market. The emphasis will be
on issue of shares, stock market and on various regulations
which control the capital market system.
Unit I:
Instruments for issue of capital
Legal proviaions regarding capital issues
Stock exchanges
Prospectus
Offer of sale
SEBI
Guidelines on public issues
Unit II:
Stock market-Operations
Functions
Trading & settlement
National Clearance and Depository system
Unit III:
Over the counter exchange of India(OTCEI)
National stock exchange (NSE)
Stock holding corporation of India Ltd.(SHCIL)
Central Depository system
Unit IV:
Right issue
Bonus shares
Stock-Invest
Regulation on minimum subscription
Underwriting Allotment
Transfer & Transmission of shares/Debentures
Refunds
MS207-INTERNATIONAL FINANCIAL MANAGEMENT
Course objective:the objective of the course is to expose the students to the
international financial market and complexities involved in
dealing with the foreign exchange.
Unit I:International foreign Environment
Accounting for international transaction
Balance of payments-concepts & uses
International Financial Institutions
International Monitory Funds
Facilities for short term finance
SDRs and International Liquidity-IBRD,IFC,IDA & ADB
Unit II:International Currency Market-Syndicated Loans & New Insturments
International capital market
Choice of International Currency
Sourse of funds in Euro Market
Difference between Euro Credit Market & International Bond Market
New Marketing Instruments
Advantages & Disadvantages of Bond market, Euro Bond Market
Foreign Exchange markets & Money markets-Operations & Functions-Spots,
Forwards and Futures(Numerical Problems)
Unit III:Exchange rate and Interest rate determination theories and Financial
Management
Interest rate parity and covered interest arbitrate-equilibrium in
the exchange and money market-Market efficiency-Anomalies and
arbitrage opportunities
Foreign exchange risk-Economic exposure
Management of exposures-swaps and their uses
Hedging techniques-covering exchange and
interest Positions(Numerical Problems)
Unit IV:
Foreign Bonds and Euro bonds-International bond market
Raising finance in the international capital markets
Procedure for marketing Euro Bonds
Procedure of issue of GDR & ADR
Documentations in international trade-Export financing-Indian forign
exchange market-Techniques of Financing trade-Foreign exchange
regulation-Inter bank transaction and arithmetic of foreign market
Unit V:Management of Exchange Risk
Transactions and translations exposure-Accounting practices-Accounting
practices-Accounting standards
Evaluating international cash flows-Project appraisal and country
risk evaluation
Cost of capital and capital budgeting decision.
MS208-TAXATION & TAX PLANNING MANAGEMENT
Course objective:The couse aims to acquaint the students with practices of
income tax and tax planning in India.
Unit I:
Introduction, scope and application of Income Tax act
Definitions: Agricultural income, Assessment Yeart, Previous Year,
Person, Residence & Tax Liability
Distinction between Revenue & Capital Receipts
Income Exempt From Tax
Tax amnesty schemes viz. VDIS & Kar Samadhan
Unit II:
Computation of Income Under Various Heads:
Income from salaries
Income from House Property
Income from Business-Profession
Capital gains
Income from other Sources
Unit III:
Permissible deductions from gross total income
Assesment of Individual
Income Tax Authorities-Their Appointment and jurisdiction and powers
Procedure for assessment
Return of Income
Type of assessment
Time limit for completion of assessment and reassessment
Rectification of mistakes
Collection and recovery of tax,Payment of tax
Deduction of tax at source
Advance payment of tax
Refund of excess payment
Unit IV:
Concept of Tax Planning
Tax Planning differentiate with tax avoidance and tax evasion
Areas of tax Planning
Limitaions of tax planning
Cases of avoidance and double taxation
Tax planning with reference to manegerial decisions
MS209-SALES MANAGEMENT AND PRACTICES
Course objective:The objective of this paper is to provide practicalities and
and problem of Selling and sales Management. Student will
come to know about the role ao sales Management in todays
business affairs.
Unit I:
Concept of sales Management
The nature and role of sales management
Objective of sales management.
Theories of selling, Sales executive as a coordinator
Relations of sales management with other marketing activities
Unit II:
Sales and Marketing Planning
The place of selling in marketing plan
Personal selling objectives
Diversity of personal selling situations
Sales-Related marketing policies
Product policies, Distribution policies
Pricing policies, Process of personal selling
Unit III:
Personal management
Recruitment and selection of sales personnel
Training programme, Evaluating training Programme
Compensation, Sales meeting
Different type of sales organisations
The development of personal selling skills
Unit IV:
Sales control, Sales budget, Sales forecasting
Evaluation and supervision
Sales quotas, Management of territories
The sales analysis, Sales audit system
Sales resistance, Psychology of customer
Unit V:
Sales Environment, Sales channel, Sales promotions, Selling for resale
Telephone selling, Selling Services, Sales responsibilities
MS210-ADVERTISING AND BRAND MANAGEMENT
Course objective: To present the role of advertising as a tool of marketing.
Course will equip the Knowledge and understanding in the
mind of students. The student will also get the deep
understanding by the corelation between advertising and
brand building process
UnitI: General understanding about advertising
Advertising-Nature,scope & classification.
Role of advertising in India's economic and social development
Ethics and truths in Indian advertising
Unit II:Advertising Planning
Marketing communication process
Advertising objective, Advertising budget
Advertising research as a supporting tool
Development of concepts, Selection of the concept
Selection of the advertising message
Building an asvertising copy
Factors relating with copy strategy.
UnitIII:Media planning and strategy
Campagain planning process
Media class decision
Selection of media vehicles scheduling.
Emerging media trends, Allocation of media budget
Advertising effectivemess
Comparative study with different promotional mix
Advertising pressure in digital age, Net advertising
Coordination of advertising with sales department
Unit IV: Branding- core issues
Advertising agency
Survival case for agencies. Reorganising agency.
Branding as a strategy Branding as a culture.
Brand personality.Brand life cycle, Brand equity, Brand identity
Role model for brand building exercise. Branding for commodities
Brand positioning-cases
MS 211-CONSUMER BEHAVIOUR AND MARKET RESEARCH
Course objective:Students will understand basic behavioural pattern of
consumers. They will receive one frame of mend around which
they will have to prepare their strategies. Students will
develop an analytical attitude within themselves to get
deeper understanding of cases.
Unit I:
Study of consumer behaviour, Role of consumer research
Need system, Consumer motivation
Personality. Dynamics of perception
UnitII:
Mechanics of learning
Process of attitude formation and the functioning models
Group dynamics as a role model of purchasing decision process
Reference group system, Dynamics of opinion leadership
Stimulation exercises for affecting opinion leadership
Personality traits of innovator
Unit III
Profile of Indian rural consumer(cases)
Shifting pattern in rural consumer decision making process
Family decision making and life cycle
Life style segmentation
Social classes a parameter of purchasing decision
Culture and core values
Unit IV:
Research plan, Research Design
Management uses of marketing and market research
Difference between marketing and market research
Data collection methods, Sample planning process
Models of market research for decisions
Unit V:
Coding of the datas, Significance testing.
Analysis and interpretation of data
Sales research format, Product research format
MS -212- UNIX AND 'C'
Course Objective:- The basic objective of Unix & 'c' is to make the students attain a certain level of expertise in the 'programmers' language i.e. "c" & be able to handle the multi user multi programming user environment of the Unix OS.
Unit 1
> History versions & Features of Unix OS.
> Structure of Unix system.
> The Unix file system& file permissions.
> Lgin logout procedures
> Working with directories (pwd,is,mkdir,rmdir, commands)
> File related commands (cat ,tail,more we,pg nl,mv rm chown chmod chgrp)
> Status information cimmands (ps,who,data call,mail commands)
Unit 2
> Working with text(sort,uniq,diff,comm,tr,cut,paste,split
,grep commands)
> Controling running programme(kil,echo,at commands)
rediration of input/output(tapping standard input,output & error,pipes,tee)
> Screen editor vi.
> System administration(Overview,parts of a file adding/removing user accounts,editinfg passwards)
Unit 3
> History and characteristics of 'c'.
> Programming in 'C'
> Files used in 'C'Programme creation
> The 'c'language structure (charaterset,data types,constants/variables,#define directives operators)
> Input/output in 'c'
> Control structures (if statment,if else construct,if-else,if-else,if-else,nestedif,switch)
> Loop structure (for loop ,comma operators,while & do-whileloops,nesting of loops,exit(),goto & labels)
Unit 4
> Functions in 'C'.
> Pointers.
> Structure.
> Unions.
> 'C' Programme development in unix environment(compling C programmes,the make programme,working with source code control system)
MS -213-DATA BASE MANAGEMENT SYSTEM
Course Objective :- The basic objective of this database management syste is tomake the students attain a certain level of expertise in creating and handling relational databases with specific referenceto Oracle 8i as a back end and developer 6.0 as a front end software.
Unit 1: DBMS/RDBMS
> Overview of DBMS
> DBMS structure
> Data abstration levels
> Types of data models (hierarchial,Network,Relational)
> Entities & entity sets entity relationships
> Normalisation uoto 3rd NF
> Database design objectives
> RDBMS Concept(Codd's Rules, Advantages, types & features)
Unit 2: Oracle 8/8i
> Overview & introduction to Oracle architecture
> sql/pl, sql data types
> Database design objective (tables ,synonyms,Indexes,views ,sequences snapshots)
> Data definition language & data manipulation language
> Writting Basic sql statements.
Unit 3 : SQL statements
> Basic pl/sql(the environment,pl/sql engine,syntex,block structure,data types,binds variables,embedding sql commands)
> SQL statements:
(Query select,arithmatic expression and conditions,columnalias,concatenation,literls, distinct and order by logical & SQL operator, simple/complex query, sustitution variables,functions(single row & double group ) multiple tablesand joins,subqueries)
Unit 4: Integrity & security Management & development 6.
> Constraints ,types of constraints
. Checks
> Grants
> Forms 6
> Reports 6
MS -214- SOFTWARE ENGINEERING
course objective- The basic objective of this course is to built upon the base laid in semester 2 and to familiarise the students with building computer based information system & the method used to analyse & design them along with the concept of
engineering a SW product.
Unit 1:
> Introduction, Overviow & defination of Software Engineering
> Need of an engineering approach to SW devlopment
> Problems in SW Devlopment & their causes.
> The various paradigms (The Waterfall Model, Prototyping,
Spiral Model, Fourth Generation Techniques).
> Introduction to Project management and Planning
Unit 2:
> Software Project Estimation
> Risk analysis, management and monitoring
> Project Planning
> Computer System Engineering: (Defination, Business system
concepts, categories and scope of information system )
> System development Life Cycle
> Tools for Structured Analysis Devlopment Strategy (Data Flow Diagrams (DFDs) rules and norms for prparing DFDs,
extension for data intensive application
> Recording control Flows in DFDs, Data dictionary.
Unit 3:
> Overviow of Design and implementation of software
> Design Fundamentals
` > Software architecture and the role of modularity, control
hierarchary, data structures functional independence
, cohesion and coupling, data,architectural and procedural
design, design documentation, various design methods, User interface design, Real time design.
Unit 4:
> Introduction to Software Quality, Testing and Maintenance
> Software testing objectives
> White box, black box and control structure testing
> Testing real time systems
> The art of debugging
> Software matrics for Productivity and Quality.
