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SEMESTER IV
SPECIALISATION MARKETING
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MS-131 International & Industrial Mktg.
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International Mktg. historical perspectives Mktg., for global enterprises; International environment, planning for overseas markets, project strategic for export marketing, export pricing, Distribution & promotion. Income terms.
Industrial Marketing : Industrial
Products, concept of industrial marketing, importance, comparison with consumer mktg. Industrial buyers & market strategies.
MS-132 Service & Rural Marketing
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Service Industries : Concept Marketing plans, pricing, distribution & promotion, Differentiation with product marketing : Cases.
Rural Marketing : Concepts
Potential, Marketing plans, pricing, distribution & promotion case studies.
MS-133 Strategic Marketing & Consumer Movement
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Strategic planning process; analysis of situations, development of corporate objectives, selection of marketing objectives; planning the strategies for marketing & steps for successful implementation.
Consumer movement in India; consumer rights; consumer laws & Seeking redrebs for grievances.
Case Studies.
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