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SEMESTER III
COMPULSORY PAPER : STRATEGIC MANAGEMENT AND ENTREPRENEURIAL DEVELOPMENT
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MS-117 STRATEGIC MANAGEMENT AND ENTREPRENEURIAL DEVELOPMENT
(PART - I)
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1. An overview of strategic management :
Introduction to strategic
management. Evaluation, Nature, Definition. Process of management.
2. Strategic management process : Environmental analysis. Establishing
organization direction - difference between mission and objective.
strategy of
formation. strategy implementation. strategy control - Evaluation.
PART II
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1. The entrepreneur - definition, emergence of entrepreneurial class.
Theories social economic environment and entrepreneur characteristics of
entrepreneurial leadership reck taking. decision marking. business planning.
2. Promotion of venture : Opportunity analysis, external environmental
forces
economic, social technological competitive factors, legal requirements for
establishment of a new unit raising funds.
3. Entrepreneurial Behavior innovation and entrepreneurship
entrepreneurial
behavior & psyches theories, social responsibility.
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